SEO for Optometrists
Say what you will about the Internet being a hotbed of misinformation, but it is also where people go to clear up misunderstandings and to find businesses that can provide necessary services. As an optometrist, you might get tired of explaining to people at cocktail parties how your job is different from what an ophthalmologist does and why our society needs both optometrists and ophthalmologists. Ideally, the website of your optometry practice should fulfill the needs of people who need an eye exam or a new pair of eyeglasses, as well as those who don’t have plans to visit an optometrist in the near future but just have questions about optometry. Google will reward you for creating a valuable website by placing the listing of your site high on the first page of search results; this is search engine optimization (SEO), and it creates a virtuous circle by attracting even more visitors to your site. The medical SEO experts at Medical Marketing Network will optimize your optometry practice website by making it appealing and informative.
What Are the Key Elements of a Successful Optometry Website?
To figure out what your website needs, think about what people who enter optometry-related search terms into Google need. Search engines like Google are in the business of matching people who enter search terms with websites that will answer their questions or provide the things they want to buy. Many of the prospective visitors to your site simply want to find a nearby optometrist; therefore, your website should prominently display your business name, address, and phone number; this is known as NAP in SEO terms. Your site should also include content that addresses these and other common questions:
- What medical procedures do you perform?
- When should you visit an optometrist, as opposed to an ophthalmologist or optician?
- Which insurance plans do you accept?
- What qualifications do the optometrists at your practice have?
- What constitutes a medical emergency, where you should go to the emergency room or call 911 instead of making an appointment with an optometrist?
- What are the different kinds of corrective lenses, and how do they improve your vision?
- How do you know if you need glasses or contact lenses?
If you answer these questions, your site will naturally include many different keywords that form part of users’ search queries.
SEO professionals are fond of saying that content is king, but there is more to a great optometry practice website than informative, readable written text. You should also include pictures of people of a variety of ages looking stylish in their eyeglasses and contact lenses. The visuals on your site should suggest to people how visiting an optometrist will improve their vision and their quality of life.
If possible, you should also enable patients to schedule optometry appointments directly through your website. You can do this by connecting the appointment booking software Calendly to your site.
Why Does Your Optometry Website Need an SEO Specialist?
It is not hard to find information about SEO for business websites through a simple Google search, but with medical websites such as optometry practice sites, the stakes are simply too high to do an amateurish job with your website. Medical SEO is highly competitive. No matter how informative and visually appealing your website is, the population of your city is only so big, and there are only so many people who need glasses or contact lenses. Your competitors are all too aware of this fact. Therefore, you need an SEO professional to ensure that your website does not miss out on any opportunities to attract Google’s attention.
You need an SEO professional to make sure that anyone in your city who needs an optometrist can find your website. Contact Medical Marketing Network to ensure that your website is informative and easy to use.