SEO for Fertility Clinics
Fertility clinics must walk a fine line with their brand messaging. You don’t want to sound like you are promising that everyone who enters your clinic will eventually leave with a baby, because that comes too close to making false promises. Even though health insurance plans are more likely to cover some fertility treatments, most patients must still contribute substantial amounts of money to their treatment out of pocket. Every person’s fertility treatment journey is unique, but many of these journeys are costly and emotionally challenging, with many disappointments along the way, and there is more than one way the journey may end. Being a fertility doctor means being good at listening and at communicating painful truths. Your website is only one of many things you do well as a successful fertility clinic, but it is most patients’ first interaction with you. Therefore, it is a good idea to optimize your fertility clinic website with the medical website SEO experts at Medical Marketing Network.