SEO for Dental Practices

Most people dread going to the dentist and look for any excuse to procrastinate their next dentist visit.  Your dental practice website may not be able to make people’s fear of the dentist’s drill vanish in an instant, but a well-designed website can make the experience of contacting a dentist’s office and scheduling an appointment less stressful.  People cannot have a positive experience with your website unless they can find it on a Google search, and the more people engage with your website, the more prominently Google will display it on the first page of search results.  It takes considerable effort and expertise to access this virtuous circle of search engine optimization (SEO), which is why you should hire a professional to design your website.  The dentist’s office SEO experts at Medical Marketing Network can optimize the website of your dental clinic to make a great impression on Google and on your patients.

How Does Google Measure The Value Of A Dentist’s Office Website?

Google’s goal in producing search results is to identify the websites most relevant to the user’s search query and to list them first, enabling the user to find the information they are looking for quickly.  Over the years, Google has refined its evaluation criteria to include more relevant sites and exclude ones with false claims to relevance; some of Google’s updated algorithms have names like Panda, Penguin, and Fred.  Some of the criteria include the presence of phrases on the site that match or relate to the search term (these are called keywords in SEO terms), the average time that users remain on the page, and the percentage of visitors to the site that contact the company by phone (on mobile searches) or through online contact forms.

How do you make a website that achieves these goals?  Just as, to optimize your dental health, you must brush your teeth, to optimize your website, you must EAT, which stands for expertise, authority, and trustworthiness.  In other words, the information on your website must be valuable enough that people make decisions (such as the decision to contact your dental practice) based on it or share it with others.

Why Are Pictures Important For Your Conversion Rate

Conversion rate is the percentage of visitors who follow through on visits to your website by filling out your online contact form or clicking your phone number on a mobile search.  A pleasant user experience is an important part of increasing your conversion rate.  Although building a website that is free from glitches is a good start, a boring website will perform less well than an appealing one.  People want to see pictures that will make them feel confident about going to the dentist.  Show before and after pictures of the treatments you perform, especially if cosmetic dentistry is one of your practice areas.  Include pictures of smiling patients, hygienists, and dentists.  Don’t choose something dull, like a cityscape.

How Can You Use Keywords To Give You Maximum SEO Power?

Focusing too much on keywords is an SEO rookie mistake, but ranking for keywords is still important.  These days, the best keyword strategy is to concentrate on keyword richness, not keyword density.  For example, it is better to include the phrases “Davie pediatric dentist,” “Broward kids dentist,” “Davie children’s dentist,” “Davie kids dental clinic,” and “Broward County pediatric dentist” one time each on your website than just to say “Davie pediatric dentist” five times.

Dentists have more important things to do with their time than do-it-yourself SEO.  Contact Medical Marketing Network to make your dental practice website rank above the websites of your competitors.

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