There are many doctors that have Instagram accounts for their medical practice. Instagram can be a very effective marketing tool when used correctly and consistently. However, managing a social media account, such as Instagram, as a doctor can be intimidating because many doctors don’t know where to start, or how even to start. Promoting your medical facility on Instagram will allow you to reach your targeted audience. According to Iterate, Instagram has over 1 billion users per month. Instagram is where many of your prospective clients are. It’s time to create an Instagram account for your medical facility.
The best way to learn about Instagram for doctors, and the various tools for Instagram marketing, is by following other doctors on Instagram. We have created a list of doctors who effectively market their practice on Instagram. Continue to read further to learn what makes these doctors so successful at Instagram marketing.
Doctor Instagram Accounts
Alex VanDerschelden @occhiropractor
Alex VanDerschelden is a chiropractor in California. He has over 500 thousand followers and posts videos only. Each video displays clients’ experiences while receiving an adjustment from doctor VanDerschelden. The doctor invested in a small microphone and attached it to clients’ clothing during their adjustments so his audience can hear each pop and crack. The videos on Dr. Vanderschelden reveal the reactions of clients that received an adjustment. Additionally, the doctor sets a calm, friendly, and humorous tone for his audience.
For this method, the only tool the doctor needs is a phone, mini microphone, and cameraman. With that, the doctor is able to film a lot of content each day in his facility.
Heather Irobunda @drheatherirobundamd
Heather Irobunda, MD is a board-certified OB/GYN in New York. On Instagram, she has over 60 thousand followers. Doctor Irobunda shares educational posts, discussing topics in her realm of study that society often avoids. Additionally, she shares OB/GYN news and information that she feels the public will benefit from and raises awareness about health equity in the healthcare system. Heather shares reels, videos, personal pictures, and informative pictures, all of which relate to her career as an OB/GYN.
Mike Natter @mike.natter
Mike Natter is a doctor in New York that has taken on a different approach for his doctor Instagram account. While doctor Natter is pursuing a career in the medical field, he is also an artist and humanist. Natter wondered how he could incorporate these two categories into his doctor’s Instagram and did so in the most perfect way, catching the attention of many individuals. His Instagram consists of artwork he has created to depict the journey of a medical professional. While this content idea doesn’t directly relate to patients, it’s a great way to reel them in and ask — what exactly is it that doctor Mike Natter does? This is a great way to introduce your medical website and facility to new patients. With Instagram, there is an endless amount of content ideas you can role with. If you want to incorporate your interests and hobbies into your professional Instagram, now is the time to do it. There is no guideline ruling out this creative idea.
Amanda Bisk @Amandabisk
Amanda Bisk is a qualified exercise physiologist, yoga instructor, Pilates teacher, and elite athletics coach. Bisk shares her yoga strategies, workouts, warm-ups, and healthy food recipes with her following. She has how-to videos to teach her following about form, technique, and exercise. The photos and videos on her Instagram are each aesthetically pleasing and follow a color scheme.
Hazel Wallace @thefoodmedic
Hazel Wallace, MBBCh, discusses all things nutrition. She promotes healthy eating and a healthy lifestyle. With over 560 thousand followers, she shares her recipes and homemade meals with her audience. She also shares her workouts to inspire those watching. Hazel uses eye-pleasing graphics to share her knowledge about health and wellness. Within the captions of her photos are interesting news, and information that demands the reader to read more by clicking a link in her bio. This link directs traffic directly to her website, podcast, blog, and many more.
Mike Varshavski @doctor.mike
Mike Varshavski is a board-certified family medicine physician in New York and has nearly 4.5 million followers on Instagram. Doctor Varshavski is a health advocate and shares his knowledge on Instagram regarding family medicine. Dr. Varshavski gives the outside world an inside perspective of his expertise and healthy lifestyle. With videos and pictures, he shares both his personal and professional life, allowing clients to connect with him.
Ashkan Ghabami @drghavami
Ashkan Ghavami is a plastic surgeon in California with nearly 600 thousand followers. He shares client before and after pictures to accurately represent his expertise. Dr. Ghavami shares both videos and pictures of side-by-side comparisons of where the client started and the end result of their cosmetic procedures with Dr. Ghavami. Additionally, Ghavami will connect with his audience by sharing a personal picture every so often.
Sandra Lee @drpimplepopper
Sandra Lee, MD, FAAD, FAACS, is a board-certified dermatologist and Mohs Surgeon. Lee became known throughout the social media world when she began documenting clients in a way no one else has. She started sharing videos of clients’ acne journey. This included popping pimples and documenting their journey along the way. Although this sounds horrendous, the public seemed to enjoy it and it landed her a show on TLC. Dr. Lee shares a mix of videos and photographs that document clients’ progress, updates, and process. She also shares useful information about skincare.
Andrea Tooley @dr.andreatooley
Andrea Tooley is an eye MD, oculoplastic and orbital surgeon. She shares both her work and personal life with 50 thousand followers. She has highlights on her Instagram that showcase her journey to becoming a doctor, her life as a doctor and surgeon, home life, motivation, fashion, motherhood, and many more. With her classy aesthetic, she has caught the attention of many Instagram users.
Michelle Henry @drmichellehenry
Michelle Henry is a dermatologist and Mohs surgeon that focuses on cosmetic procedures, advanced laser surgery, skin cancer, and hair restoration. With over 90 thousand followers, Doctor Henry shares client experiences, skin care products and regimes, and important events to tune in on. She also has informative, helpful highlights and shares personal pictures which display her youthful skin.
Lara Devgan @laradevganmd
Lara Devgan, MD, MPH, FACS is a board-certified plastic surgeon with over 700 thousand followers on Instagram. Additionally, she has her own skincare line and offers botox and fillers to clients. Doctor Devgan shares the results clients have received from her skincare products, and cosmetic procedures. With videos, pictures, and highlights, she remains consistent with her social media posting schedule. Staying consistent with posting on Instagram not only reels in new patients but also entertains her audience each day.
Deepak Chopra @deepakchopra
Deepak Chopra is a meditation, mind, body, and wellbeing expert. He is an Indian-American author and alternative medicine advocate. Doctor Chopra has over 2.5 million followers. He shares both videos, pictures, and highlights sharing mindful tips and knowledge. Followers have expressed how effective Dr. Chopra’s tips are.
Mark Hyman @drmarkhyman
Doctor Mark Hyman is a family physician and an international leader in the field of functional medicine. He has 2 million followers on Instagram and is a New York Times best-selling author. Hyman shares highlights, videos, and pictures with his followers. Each of which follows the tone, voice, and theme of his website. The videos he posts are high-quality, and the pictures he posts are informative and easy to read with graphics that represent the message.
Katie Duke @katieduke
Katie Duke is a nurse practitioner and public figure that shares authentic content of her lifestyle and life lessons. Her Instagram page is a depiction of her life as a nurse, and what she enjoys doing outside of work. Furthermore, she shares the bad decisions that have led to valuable life lessons on a podcast called Bad Decisions.
Jessica Sepel @jshealth
Jessica Sepel is a clinical nutritionist that has created her own brand of vitamins. She has 400 thousand followers and shares high-quality pictures with her followers. She posts pictures of food and the vitamins she created. She also posts a glimpse of her personal life that follows the color scheme of the rest of the page. She also shares her life, journey, recipes, books, etc on her Instagram highlights.
Jolene Brighten @drjolenebrighten
Jolene Brighten is a women’s health advocate and hormone expert. She has over 400 thousand followers and her Instagram consists mainly of informational videos regarding hormone health, breastfeeding, pregnancy, postpartum, birth control, fertility, acne, and many more topics. She discusses many important and relevant topics on her Instagram highlights. Additionally, she has a podcast and is an author.
Zubin Damania @zdoggmd
Zubin Damania is a physician and is the host of the ZDoggMD show. His Instagram is full of informative videos regarding current health concerns and common health questions. He breaks down the history of specific diseases and confronts topics that not very many people discuss. He also throws in a few comical posts that are relevant to his practice.
Danielle Jones @mamadoctorjones
Danielle Jones is a board-certified OB/GYN. She hAs nearly 300 thousand followers and shares informative, educational, and comical information regarding OB/GYN topics. She confronts recent OB/GYN news and how current issues affect women’s health. Her Instagram highlights raise awareness about relating topics and issues.
After taking a closer look at medical professionals’ Instagram pages, it is evident managing a social media account will be time-consuming. However, it can significantly progress the business of your medical facility. Instagram will allow your medical business to reach a larger audience and targeted audience. Potential clients feel more comfortable choosing a doctor that they can investigate prior to making an appointment.