How many times have you, as a medical professional, felt tempted to berate a patient for not coming to visit you sooner, since their health condition would have been much easier to treat if they had come to see you when they first started having symptoms or when they were first diagnosed with a risk factor for a more serious health issue? Unfortunately, many patients do not visit the doctor until they are so sick that they cannot put off treatment any longer. Their reasons for avoiding the doctor are many. For some, denial and the fear of a life-altering diagnosis may be holding them back. For others, the main deterrent is cost; treatment of serious illnesses can be very costly even for patients who have health insurance. In some cases, the inconvenience of making a doctor’s appointment encourages procrastination about doctor’s office visits.
It is no fun to spend most of your lunch break at work, the only time when the doctor’s office is open that you have time to call, waiting on hold, only to find out that the only appointments the doctor has available are months in the future. It is even more frustrating when the receptionist places you on hold for several minutes while they find out the answer after you ask a simple question. By contrast, if doctor’s offices make it easy and convenient for patients to schedule appointments, patients are more likely to make the first move toward visiting your office sooner. The online appointment booking professionals at Medical Marketing Network can enable your medical office website with appointment booking software to make life easier for your patients and office staff.
Making Doctor’s Appointments Does Not Have to Be a Hassle
Scheduling doctor’s appointments by phone is a hassle for everyone. When a patient calls the office at a busy time, they must wait a long time before a receptionist is available to talk to them, and by that time, they are usually already annoyed. Meanwhile, the office staff get inundated with phone calls, interrupting them from other tasks that require their attention. Imagine if patients could make appointments without having to call the office during business hours, and if receptionists did not have to take time out of their workday to call an entire day’s worth of patients every time a commitment came up that required a doctor to be out of the office for a business day.
Online appointment booking for doctor’s offices is a simple and efficient solution to this problem. You can use software like Calendly online appointment booking software to enable patients to schedule and reschedule appointments directly on your website. Calendly is an online scheduling tool that integrates with Outlook, Microsoft office 365, and Google calendars so that it can find out in seconds which appointments are available. Patients do not have to wait until business hours to find out which appointments are available, and they do not have to wait on hold while receptionists look up available appointments on the office computers. If a patient comes home from work at 11:30 at night, determined to check off “make doctor’s appointment” off of their list of things to do before they go to bed that night, they can just navigate to your website on their computer or smartphone and schedule an appointment right through their website. If a conflict arises regarding the appointment after the patient has scheduled it, your office staff can call the patient. It is much less time consuming when the office staff only has to communicate by phone about appointments with a few patients instead of with all of them.
Appointment Booking Software to Enhance Your Website’s User Experience
Most people do not fume with anger when they order socks or household cleaning products online or when they fill out an online form indicating what dish they are bringing to a potluck supper. If scheduling doctor’s appointments were as stress-free as shopping online or filling out online forms, then doctors, patients, and office staff would benefit. A core tenet of user experience for business websites is that your website should make it easier, instead of more difficult, for prospective customers of your business to access the product or service that they are seeking from your company. Convenience, and not cool graphics or shareable articles, is what makes doctor’s office websites truly valuable to patients, although it certainly doesn’t hurt if your website is aesthetically pleasing and contains informative content about common medical conditions and treatments related to your subspecialty of medicine.
Your website should clearly state, in multiple places, how new and returning patients should contact you and should link to driving directions to your office. A doctor’s office website that enables patients to book appointments directly through Calendly offers patients that extra something special in terms of convenience. Remember that competition is very tough for doctors in a given subspecialty of medicine. All the dermatologists in Albuquerque are competing for the same finite number of patients. The added convenience of online appointment booking will help your medical practice stand out from the crowd, even more than more expensive strategies like investing in high end comfy chairs for the waiting room or giving out free tote bags with your logo.
You, like most doctors, probably do not have a lot of free time to tinker with your website. Enlisting the medical website experts at Medical Marketing Network to enable your doctor’s office website with Calendly appointment scheduling software is an excellent investment of resources.
Boost Your Online Reputation by Enabling Patients to Book Appointments Directly Through Your Website
Adding convenience to your medical practice website will pay dividends for your reputation online and offline. The back and forth between patients and office staff is annoying for everyone. The last thing you need is for a patient to write a negative online review of your medical office because the patient took offense when an overworked receptionist kept them on hold for longer than they would have liked when they were trying to schedule an appointment. Besides, not having to deal with a constant barrage of phone calls from patients who keep changing their minds about when they want to come in for an appointment enables your office staff to be much more efficient with other tasks, such as billing, and helps them be more attentive to the patients who are present in the office. The result is that your medical practice will make an overall good impression on patients. This will lead to you getting more positive online reviews, making it less important for you to write thoughtful responses to the negative reviews you got before you incorporated online booking software into your medical office website.
Online Medical Appointment Booking Capability With Medical Marketing Network
Online appointment scheduling is only one of the ways that Medical Marketing Network can make your doctor’s office website shine. Helping patients avoid the hassle of scheduling doctor’s appointments by phone will enhance your reputation with your target audience and rise above the competition. Contact Medical Marketing Network to get a website that enables patients to schedule appointments directly through the website at their convenience.